Problem
The credibility gap
The information architecture needed to serve multiple visitor types without cramming doctor credentials, referral workflows, services, and location details into one overloaded homepage.
Client example
FVC Referral System
Structured information architecture for pet owners, veterinarians, services, and locations.
Solution
The repair direction
Define a clean multi-page structure with separate paths for pet owners, veterinarians, services, doctor credentials, locations, and contact/referral actions.
Result
What this proves
The project demonstrates SMWS-style routing logic: homepage as first impression and navigation hub, not a one-page content dump.
Display framework
How to read this case
Client-example framework: show the system design and routing logic without overstating live metrics.
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